A group of seasoned salespeople offers their tips for inexpensive and effective promotions.
A few years ago, I sat down with a group of salespeople who sell art to galleries and frame shops and asked them for ideas on improving business in an art gallery. When I looked back at their answers, I realized that they still apply today. Here are some of their thoughts that you can adopt, adapt and experiment with for future sales. (Some questions have more than one answer as different participants had different ideas.)
Tear out this page, post it in your office and ask yourself each day, "Which of these ideas can I start using today?"
Q If a gallery has a limited marketing budget, where should they start?
A: Try promoting one product first and carry some products at lower price points such as books, puzzles and posters. Once this starts working, you'll be less gun-shy about selling higher-priced items.
Q If a gallery decides to spend its small budget on advertising. What do you recommend: …
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