Woodland Park, NJ (Vocus/PRWEB) January 27, 2011
Cytec Industries Inc. of Woodland Park, NJ, a global specialty chemicals and materials company focused on developing, manufacturing and selling value-added products, has turned to CMDS of Middletown, NJ, to assist them in advancing their industry presence online in 2011.
The two companies began working together in 2009 when Cytec came to internet marketing services company CMDS for its online marketing expertise.
Initially, Cytec wanted to target a narrow industry audience to support its brand and increase traffic to the company's website. CMDS developed a highly targeted online marketing campaign (pay-per-click or PPC) that successfully increased industry traffic to Cytec's website.
"Our initial success in developing a campaign that drove a critical audience to their website led Cytec to entrust us with the optimization of their website going forward," said Chris Mulvaney, CEO of CMDS. "As a result, for 2011, CMDS will be initiating new search engine optimization (SEO) tactics for all of Cytec's key product lines in their specialty chemicals division."
Mulvaney also noted that more and more clients are exploring this type of targeted campaign as marketers look to drive traffic to their websites as a result of increasing competition for online share-of-mind and revenue.
Internet marketing services company CMDS has formulated a successful approach to online marketing that incorporates several critical elements. In the case of Cytec, the initial PPC campaign was successful in driving a highly-qualified audience to the company's website. However, while beneficial in the short term, internet marketing services company CMDS believes this type of campaign is best when paired with a longer-term strategy in search engine optimization.
"Clients come to us because our campaign strategy ensures that we continually monitor their progress and adjust the strategy as needed to keep them performing better," said Mulvaney. "The key is to ensure their website is maintaining visibility in search engine results and boosting their overall credibility and goals."
About Cytec Industries, Inc.:
Cytec Industries Inc, located in Woodland Park, NJ, focuses on creating a global presence in a variety of markets, including aerospace, adhesives, automotive and industrial coatings, chemical intermediates, inks, mining and plastics. Cytec Industries concentrates on developing, manufacturing and selling value-added products using advanced technology and exceptional application capabilities. Contact Cytec Industries directly by calling (973) 357-3100 or visit their website at http://www.cytec.com.
About Internet Marketing Services Company CMDS:
CMDS is an award-winning full service marketing agency, web design company, and SEO agency dedicated to branding businesses. Headquartered in Middletown, NJ, CMDS has been offering superior services including website design, online advertising, marketing services and search engine optimization since 2001. For more information, contact Christopher Mulvaney at (732) 706-5555 or visit the company's web site at http://www.cmdsonline.com.
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Read the full story at http://www.prweb.com/releases/2011/1/prweb8094675.htm
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